Designer thinks too much, draws too much, and tries to catch what is different among his lines. He must think differently. While designer makes design for today, he must observe for decades later by considering rivals, trends and user needs. This observation must not only be towards the operational sector, but also examination of the entire industrial process. He must question the changing life of user, know what countries have technology at their hands, training tendencies in universities, what is sold more in streets, and the politics, fashion, cinema, poet, art and artist, and reflect them to his products.
Design is not production, but the way of understanding life; it is life. We must give the meaning of the design we make. Even though what we like most in the beginning is producing ideas, it is not enough just to make yourself happy in design; meeting of product with customer is the most important thing that makes us happy. That's why we, as designers, are aware that design is not only composed of esthetical perception. What separates design from art is that designers have concerns about producibility and then usability of their works. However, we do not ignore design and esthetical concern. By using our production limits at the maximum level, and even forcing production sometimes, compromising on our design at minimum level, we manufacture sustainable, producible, understandable and usable products, and make our users' lives easier while adding value to their bathrooms and kitchens.
Today everything is dependent on visual taste, consumer is always unhappy and we consume everything very quickly. We live in small areas and make more shopping, live alone and maintain individual lives. But we want everything we buy to be unique to us. And it is our, designers' responsibility to prioritize individualism in shared areas and include the user. Of course this is not the end.... We are also experiencing ecological fluctuations of this social dimension, and we must adapt this responsibility to our products, we ought to. We believe we will create difference with energy saving products particularly in a period, in which energy resources are rapidly depleting and oil is rumoured to end within 30-40 years.
Today everything is dependent on visual taste, consumer is always unhappy and we consume everything very quickly. We live in small areas and make more shopping, live alone and maintain individual lives. But we want everything we buy to be unique to us. And it is our, designers' responsibility to prioritize individualism in shared areas and include the user. Of course this is not the end.... We are also experiencing ecological fluctuations of this social dimension, and we must adapt this responsibility to our products, we ought to. We believe we will create difference with energy saving products particularly in a period, in which energy resources are rapidly depleting and oil is rumoured to end within 30-40 years.
Along with energy saving products we design with environmental awareness, we pay attention to creating products, which will not threat your life. Through use of lead-free material and in making our designs, we eliminate all factors that will affect your health. We appear before you with designs towards dissuading from hot water use, which will prevent accidents that may arise from hot water boiling in the elder and handicapped, in particular. A research conducted in America shows that % of accidents at houses occurs in bathrooms, and 80% of accidents in bathrooms occur because of burns and boiling due to hot water. We use such information as design input while developing a product.
We have a strong team behind us. Everything is realized with effort....
As "Valfsel Design Team (VDT)", we are a team composed of our Turkish designers, Turkish engineers and technical personnel; in our design process that starts with research, we design user oriented products, in which rival products are examined, and which target world trends. We observe the problems which the consumer cannot solve in his world. We do not confine ourselves to existing forms and technology; we search, develop, design and produce. We foresee 50 years later through formal and functional change towards the product, which we call armature today, and try to turn it into reality.
E.C.A. has offered products, which have led the way in technological and formal means by bringing Turkish engineers and Turkish designers together with design awareness, and will continue to do so. As E.C.A., we are aware of our responsibilities, and continue to apply everything in line with values we believe, from the raw material we use to pieces in products, which you do not see nor even can imagine, without compromising on quality.
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